{"id":1100,"date":"2014-02-09T11:26:11","date_gmt":"2014-02-09T16:26:11","guid":{"rendered":"http:\/\/jerrysjuicebar.com\/blog\/?p=1100"},"modified":"2014-02-11T06:54:51","modified_gmt":"2014-02-11T11:54:51","slug":"ideas-and-execution-it-isnt-the-what-it-is-the-why","status":"publish","type":"post","link":"https:\/\/jerrysjuicebar.com\/blog\/?p=1100","title":{"rendered":"Ideas and Execution \u2013 It isn’t the What, it is the Why"},"content":{"rendered":"

\"1167px-Giovanni_Bellini_-_Saint_Francis_in_the_Desert_-_Google_Art_Project\"<\/a><\/p>\n

Here’s a life lesson from the Franciscans.<\/p>\n

I, along with a lot of other people, have gotten pretty curious about St. Francis.<\/p>\n

To say St. Francis was an interesting guy is a mild understatement. \u00a0Born into affluence in the 13th century, Francis renounced his wealth and family to follow his faith in God.<\/p>\n

And like for so many people back then who lived lives larger than life (did I just use a variation of “life” 3 times in a 5-word phrase?) it is hard to tell fact from fiction. \u00a0 Biographer St. Bonaventure described St. Francis as the “second Jesus.” \u00a0As noted in Wikipedia, it has been argued that no one else in history was as dedicated as Francis to imitate the life, and carry out the work of Christ, in Christ\u2019s own way.<\/i><\/p>\n

So the BIG question for the Franciscan order after St. Francis’ death was simple: \u00a0“How do we be like St. Francis?” \u00a0Think of it as a Middle Age version of “I want to be like Mike,” or “what would Jesus do?”<\/p>\n

On one side were literalists. \u00a0For them it was nothing less than doing everything EXACTLY like the good St. Francis. \u00a0On another side were the idealists. \u00a0For them it was less about having the habits of St. Francis (BTW, that pun was intended!) and more about having the mind or spirit of St. Francis.<\/p>\n

The latter won and for good reason – both existential and historical. \u00a0On the existential front, doing everything EXACTLY like St. Francis presented numerous problems. \u00a0Let’s take something as elemental as geography. \u00a0St. Francis wore a simple robe with a rope belt. \u00a0So what do you do if you live in say, Sweden? \u00a0Live in subzero temperatures with only a cotton robe and belt? \u00a0I don\u2019t think so. \u00a0Then there was the historical. \u00a0St. Francis walked everywhere.\u00a0 Good luck with that if you find yourself in LA.<\/p>\n

But there was another thing.\u00a0 Those literalist Franciscans were following the wrong thing.\u00a0 They were following the HOW.\u00a0 What folks really liked about St. Francis wasn\u2019t the HOW, it was the WHY.<\/p>\n

The idea is always more important than the execution. \u00a0It is why I don’t read all those articles that start “X ways to …” fill in the blank. \u00a0People get obsessed about the HOW. \u00a0What they should be obsessed with is the WHY.<\/p>\n

That is why (wordplay intended) Simon Sinek’s TED talk is one of the most popular of any online TED talk. \u00a0Sinek’s even made a business of it. \u00a0What? \u00a0You haven’t seen it? \u00a0Well you should. \u00a0(Not only because of the content but also because he does NOT use PowerPoint.)<\/p>\n

After 20 minutes watching this you’ll understand.
\n