{"id":273,"date":"2008-07-17T05:16:43","date_gmt":"2008-07-17T12:16:43","guid":{"rendered":"http:\/\/jerrysjuicebar.com\/blog\/?p=273"},"modified":"2008-07-17T08:25:40","modified_gmt":"2008-07-17T15:25:40","slug":"my-favorite-motto","status":"publish","type":"post","link":"https:\/\/jerrysjuicebar.com\/blog\/?p=273","title":{"rendered":"My Favorite Motto"},"content":{"rendered":"<p>I&#8217;m sitting in the lobby of the <strong><a href=\"http:\/\/www.sheratonportsmouth.com\/\" target=\"_blank\">Sheraton in Portsmouth<\/a><\/strong>, New Hampshire getting ready to head back to Boston.  On the way I&#8217;ll return the rental car.  As I pulled the care around this morning to load the luggage I was reminded of one of the many things that make New Hampshire unique.  And while small, this something somehow infests the culture and character of the place.<\/p>\n<p>&#8220;Live Free or Die.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/C:\/DOCUME~1\/jjohnson\/LOCALS~1\/Temp\/moz-screenshot-5.jpg\" alt=\"\" \/><img decoding=\"async\" src=\"file:\/\/\/C:\/DOCUME~1\/jjohnson\/LOCALS~1\/Temp\/moz-screenshot-6.jpg\" alt=\"\" \/><a href=\"http:\/\/jerrysjuicebar.com\/blog\/wp-content\/uploads\/2008\/07\/nh_license_plate2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft alignnone size-medium wp-image-274\" style=\"float: left; margin: 8px;\" title=\"nh_license_plate2\" src=\"http:\/\/jerrysjuicebar.com\/blog\/wp-content\/uploads\/2008\/07\/nh_license_plate2-300x158.jpg\" alt=\"\" width=\"186\" height=\"103\" \/><\/a>Now that, my friends, is a motto.  A motto that can build a brand.  New Hampshire&#8217;s motto alone is reason to keep the tradition of this state having the first-in-the-nation presidential primary.<\/p>\n<p>Exist in the unattainable state of complete freedom, or get the hell off the planet.  Exhilarating.  Scary.  Lots of hard edges.<\/p>\n<p>I grew up in Louisiana.  We had &#8220;Sportsman&#8217;s Paradise.&#8221;  Interesting.  Focuses on consumer benefits.  Aspirational.  I&#8217;ve always wondered what &#8220;paradise&#8221; would be.  Never thought that would be Louisiana.<\/p>\n<p>I moved to Texas.  The new plate on the Dodge Duster read &#8220;Lone Star State&#8221;.  Historical.  Allusions to rugged independence.  But I&#8217;m not sure what it means exactly.  And I&#8217;m a bit of a loner myself.<\/p>\n<p>Both of course beat the most comical state motto.  Idaho&#8217;s &#8220;Famous Potatoes.&#8221;  What?  Potatoes?  That&#8217;s it?  That&#8217;s the best they can do?  A root vegetable?<\/p>\n<p>I think motto&#8217;s have meaning.  They show up on documents, correspondence, business cards, speeches, and yes &#8230; license plates.  There&#8217;s something both ubiquitous and subliminal about them.<\/p>\n<p>So kudos to those New Hampshirites (sp?) <strong><a href=\"http:\/\/adweek.blogs.com\/adfreak\/2006\/02\/theres_nothing_.html\" target=\"_blank\">who went ballistic<\/a><\/strong> when someone tried to hoist the wimpy slogan \u201cYou\u2019re going to love it here&#8221; on the states signage.<\/p>\n<p>We don&#8217;t care if you love it here or not.<\/p>\n<p>Live free or die!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m sitting in the lobby of the Sheraton in Portsmouth, New Hampshire getting ready to head back to Boston. On the way I&#8217;ll return the rental car. As I pulled the care around this morning to load the luggage I was reminded of one of the many things that make New Hampshire unique. And while&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[156],"_links":{"self":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/273"}],"collection":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=273"}],"version-history":[{"count":0,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/273\/revisions"}],"wp:attachment":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}