{"id":303,"date":"2008-11-09T15:30:46","date_gmt":"2008-11-09T22:30:46","guid":{"rendered":"http:\/\/jerrysjuicebar.com\/blog\/?p=303"},"modified":"2008-11-09T15:30:46","modified_gmt":"2008-11-09T22:30:46","slug":"explaining-a-brands-success-an-obama-case-study","status":"publish","type":"post","link":"https:\/\/jerrysjuicebar.com\/blog\/?p=303","title":{"rendered":"Explaining a Brand’s Success: An Obama Case Study"},"content":{"rendered":"

Note, before reading the following you should know that I worked and voted for Barak Obama for president.\u00a0 With that as an important caveat, here’s my brand lesson from the Obama victory.<\/p>\n

JFK<\/a><\/strong>, the president to whom the current president-elect is most often compared, once said:<\/p>\n

“Victory has a thousand fathers, defeat is an orphan<\/a><\/strong>.”<\/p><\/blockquote>\n

In this case, the President was talking about a defeat (The Bay of Pigs).<\/p>\n

But let’s consider Kennedy’s quote in the context of Senator Barak Obama’s historic presidential victory over Senator McCain last November 4th.<\/p>\n

Today there are many “fathers” being offered up explain Obama’s victory.<\/p>\n

\"\"<\/a>Most attribute the “father” of the Obama victory to history<\/a><\/strong>.\u00a0 Specifically, the timing of the market meltdown and economic crisis.\u00a0 Others say the “father” of the Obama victory was, in fact, a woman — namely, the McCain’s pick of Alaska Governor Sarah Palin as a running mate.\u00a0 Still others say the “father” of the Obama victory was technology.\u00a0 In this case they were talking about the incredible online money and organizing machine<\/a><\/strong> that the Obama campaign was able to build.<\/p>\n

All would-be “fathers” list their reasons and point to alleged “causal” relationships between one action or development and Obama’s surge in the polls in the last 30 days.<\/p>\n

But could the “father” of the Obama victory be simply this — of the two, he was simply found to be the better brand?<\/p>\n

He won every debate … and by wide margins.\u00a0 Could it be that people simply looked at both brands and said to themselves,<\/p>\n

“Hmmm, I’ll take that one.”<\/p>\n

Could the brand lesson from the Obama campaign be … start (and end) with a good product?<\/p>\n","protected":false},"excerpt":{"rendered":"

Note, before reading the following you should know that I worked and voted for Barak Obama for president.\u00a0 With that as an important caveat, here’s my brand lesson from the Obama victory. JFK, the president to whom the current president-elect is most often compared, once said: “Victory has a thousand fathers, defeat is an orphan.”…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[10,153,4],"_links":{"self":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/303"}],"collection":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=303"}],"version-history":[{"count":0,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/303\/revisions"}],"wp:attachment":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}