{"id":646,"date":"2010-10-07T15:39:09","date_gmt":"2010-10-07T22:39:09","guid":{"rendered":"http:\/\/jerrysjuicebar.com\/blog\/?p=646"},"modified":"2010-10-07T15:40:36","modified_gmt":"2010-10-07T22:40:36","slug":"when-good-isnt-good-enough","status":"publish","type":"post","link":"https:\/\/jerrysjuicebar.com\/blog\/?p=646","title":{"rendered":"When Good Isn’t Good Enough"},"content":{"rendered":"

The history of brands is littered with good — sometimes even great — products that failed.\u00a0 Can you spell (or remember) Betamax?<\/p>\n

\"\"<\/a>A recent case in point can be found in the litter of the aftermath of what many seem as the most colorful political primaries in record.\u00a0 Amidst scandal, write-ins, and Tea Party surprises there was the DC mayoral race.\u00a0 A race lost by incumbent Mayor Adrian Fenty.<\/p>\n

Mayor Fenty.\u00a0 Young.\u00a0 Smart.\u00a0 Aggressive.<\/p>\n

And effective.<\/p>\n

By any objective standard he was a good mayor (and we’ve not had many in the three decades I’ve been here!).<\/p>\n

He inherited a budget mess, and fixed it.\u00a0 He said he would take over the city’s schools and make them work.\u00a0 And he did!\u00a0 He reduced crime, kept spending in check, modernized city services, and boosted private investments.<\/p>\n

And he lost.<\/p>\n

\n
Why?<\/div>\n
<\/div>\n<\/div>\n
There were some immediate issues.\u00a0 He addressed the budget by cutting jobs and fixed the schools by laying off teachers.\u00a0 Not very popular in a city with a high unemployment rate.\u00a0 But the real reasons were at the same time ephemeral and substantive.\u00a0 It was a question of attitude.<\/div>\n
Fenty’s intensity and intellect often led to arrogance.\u00a0 His doggedness sometimes became insular.\u00a0 His purity could be strident.<\/div>\n
In the end, his base deserted him.\u00a0 And he lost.<\/div>\n
<\/div>\n
There are plenty of brand lessons in Mayor Fenty’s fall from grace.<\/div>\n
<\/div>\n
One being that just because you’re ‘good’ doesn’t mean you’re ‘good enough’ for the next choice or purchase.\u00a0 Substance matters.\u00a0 But substance isn’t everything.\u00a0 You can be ‘right’ and still have your customers think you are ‘wrong’.<\/div>\n
<\/div>\n
Remember the advocates, supporters, purchasers, and fans that got you where you are.\u00a0 Be nice to them.\u00a0 Maybe even listen.\u00a0 Ok, at least pretend to listen.\u00a0 Don’t expect that they’ll follow and support you just because you think you’re doing the right thing … just because you’re so … good.<\/div>\n
<\/div>\n
Just being good isn’t good enough.<\/div>\n","protected":false},"excerpt":{"rendered":"

The history of brands is littered with good — sometimes even great — products that failed.\u00a0 Can you spell (or remember) Betamax? A recent case in point can be found in the litter of the aftermath of what many seem as the most colorful political primaries in record.\u00a0 Amidst scandal, write-ins, and Tea Party surprises…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[10,153,80,4],"_links":{"self":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/646"}],"collection":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=646"}],"version-history":[{"count":2,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/646\/revisions"}],"predecessor-version":[{"id":650,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/646\/revisions\/650"}],"wp:attachment":[{"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jerrysjuicebar.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}