There are a handful of ideas that to me are as elusive as an autumnal breeze.

One of them is the idea of “priority”.

It is not that I don’t know what is a priority.

5611_urgent_vs_important_permaIt is that I have trouble making priorities a priority.

What made me think of all this is a scribbled note of a quote mentioned at a company meeting last week in New York.  The quote was attributed to Tom “The Dean” Watson.  He’s called “The Dean” because of his role behind Omnicom University.

Watson’s dictum:  “The urgent always crowds out the important.”

I’d say that defines the term “trenchant observation.”

Let’s all put aside the urgent and tend to the important.