Experts, commentators, and streams
I have long maintained that the biggest asset of any individual, brand or organization is ALWAYS is also its greatest liability.
Really. I really say this. A lot.
Don’t believe me? Just ask folks that work with me.
So now the rage in social media is “streaming.” That is not what I’m doing now. I’m blogging. And now I find out that blogging is passe. Twitter stream. Facebook stream. Posterous.
Experts say blogging is so … “slow and methodical.”‘
We don’t want that! What we need today is “fast and chaotic.”
While fast and chaotic may indeed be a more accurate reflection of everyday life … allowing a constantly changing free exchange of thoughts and information … there’s always a dark side.
Tired of the mindless commentary from ordinary people who have less knowledge and expertise about subjects than my three-year-old grandson, he writes:
I don’t care what Andy from Cheadle thinks about the Gaza Strip, the ice caps, Manchester City, or even Cheadle. Nobody cares. Nobody except Andy, and presumably he already knows. When I turn on the radio or the television, or when I open a book or a newspaper, what I want is an expert. I want insightful commentary. I want stylistic elegance. I want eloquence. I want uninterrupted expertise.
And that’s the dark side of all the social media wackiness out there. I’d just as soon my life not be a Joycean stream of consciousness. Given everything going on out there I’m getting more and more attracted to things being a bit slower, a bit more methodical.
“Streams”. Stream this. Stream that.
But you’ve got to ask … streams of what?