I have to credit this to my brother, Jim.  This was the letter he sent to folks at his firm.  I did a short write through and sent to folks at my firm.

Dear Friends of the JuiceBar,

I grew up in New Orleans.

Our family had season tickets for the first years of Saints existence.  My dad took me to the very first Saints game in 1967.  I was 11 years old.  Tulane Stadium.  The Los Angeles Rams kicked off.  Rookie wide receiver John Gilliam caught the ball and ran the kickoff back for a touchdown!  A touchdown!  Our very first play.

Saints then went on to lose 13 to 27.  It has been downhill ever since.

I have been a Saints fan for over 40 years and experienced only 9 winning seasons.

Having the Saints in the SuperBowl is a surreal and a bit delirious.

As you also know, New Orleans citizens look for any reason to party.  The song Stand up and Get Crunk is being blasted out of speakers all across the ‘Nawlins’.  Regardless of tonight’s outcome, I encourage you to stream it, download it and play it on Sunday evening.  Don’t forget the volume. If you feel inspired, do a little dance with beer in hand in tribute to those who have suffered for so long.

Know that you’ll be joining every New Orleanian in the country – whether they’re in the Crescent City or not – whether the Saints win tonight or not …

“Laissez Les Bon Temps Roulez”.

Geaux Saints!