One of the many things that fascinate me are fines.  I'm referring to penalties, not "its all good."  Are they proportional?  Is there a logic?  Do they work? When I was growing up, people used to go to the library (this dates me!).  Typically the check-out period for a book was 30 days.  If you kept the book longer than 30 days you had to pay a fine.  As I remember it was something along the lines of a nickel per day.  Those nickels added up quickly!  Be late for a month and it would cost me a buck fifty which was about a third of my weekly allowance. As an adult, one of the fines I've paid most often is for parking where I shouldn't have or longer than I was supposed to.  Fines in the District of Columbia are not cheap.  I think the last one I paid was $100.  If you're late they double.  Rack a few of those up and you're talking real money.  Let's say that you average a couple of parking fines a year.  And you're late on one of them.  That's $300.  If you're the average person with an average family income (which is $51,413), that's about .6 percent of your income.  Not much. I read yesterday that the FCC fined Google a whopping $25,000 for for impeding an investigation.  It had something to do with Google collecting information without permission.  I don't know if the FCC was right in fining Google.  And I don't know if Google was really guilty of anything.  But I'm thinking that Google doesn't look at the FCC fine the same way I did my late library book fines or parking fines. According to Gooogle Finance, Google has about $57 billion in the bank.  But that's not liquid assets that they can use to pay the FCC.  No, their liquid assets (cash and equivalents) are only $23 billion.  And now that I think of it that's not the right measure either.  When I paid library fines or parking fines, I didn't pay them out of savings, I paid them out of income.  So what is Google's income?  Well for the quarter ending in March 2011 net income was a paltry $3.5 billion. So how does $25,000 stack up to $3.5 billion?  By my math (and I had to search to find an online calculator that would go far enough in decimals to figure this out) it is .0007 percent.  But that is over three months.  The math gets a bit better if you look at it through the lens of monthly income.  If we assume that Google's net income is running about $1 billion a month (a bit more than my allowance growing up and slightly higher than the median family income) then they are making net about $33 million every day (this includes Saturdays and Sundays! ... those Google people never stop working!).   And assuming that these guys are working 24/7, then the math works out to $22,916 in net income - that is income after expenses and taxes - every minute. So that's the FCC fine.  The government got sixty seconds of Google's net profit. So here's the question.  If the library only charged kids sixty seconds of their allowance after candy, soda, and music ... if the DC parking authority only charged us sixty seconds of our income after taxes, rent, and food ... Do you think we'd ever bring back a book or pay a parking meter?    

Today being Sunday, I thought of the Reason Rally.  That was the rally for atheists on the Mall yesterday that headlined scientists Dr. Richard Dawkins, comedian Eddie Izzard, and magician James Randi.  That and yesterday a good friend sent me a piece that appeared in the New York Times by Gary Cutting with the provocative title, “Does It Matter Whether God Exists?” The event and the article got me thinking about all my atheist, agnostic and theistic friends and as a Christian, the many wonderful and oftentimes impassioned conversations we’ve had about God, faith and religion.  As I thought about my friends and read through Gary Cutting's article I also thought about how many things atheists and Christians can actually agree on (that is of course, putting aside the question of whether there is or is not a God.) and how silly it was that we can’t embrace our agreements and move on to more interesting discussions and do so as Peter admonished Christians in “gentleness and respect”. Here are at least three things on which I think many Christians and atheists can agree.

• You can be religious and spiritual without a God.  This is most certainly true.  There are many people who are religious and spiritual and don’t have a belief in a God.  At least not the God that I know.  Now I’d be quick to say that most Christians wouldn't advise this.  Jesus criticism of the Pharisees was, in part, that religiousity and spiritualism absent God quickly leads to legalism.  But  people can be spiritual and have a sense of ethic and moral rightness without a belief in creator God.  I know because I'm friends with many!

• You can be a “good person” without believing in God.  Absolutely!  I know a lot of great, wonderful, decent people who are atheists.  They are honorable, trustworthy, and people of integrity.  Moreover, I’ll be the first to admit that there are a lot of people who believe in God (e.g. Christians) and who fall woefully short in this category - that is, behavior.  You have to go no further than me.  I’m a really good example.  There are a lot of people I know who are not Christians and behave much better than me.  I'll be the first to admit that.

• “Being good” is important.  Or as philosopher John Gray closes in the BBC article, “What matters is how we live.”  Totally agree.  (Note that Christians would challenge the prior statement  - that what we believe doesn’t matter - but that's a whole different issue.)  A good part of the book of James talks about behavior.  What we do.  And if anyone wants to read the Gospels they can count how many times Jesus said that “if you love me you’ll do what I say”.  He said that a lot.  I don't think he was kidding.  And what did Jesus say?  “Love your neighbor as yourself” - a pretty high standard of “being good” in anyone’s book.

So on this Christians and atheists can agree:  (1) you can be religious and spiritual without a God; (2) you can be a good person without believing in God; and (3) how you behave is pretty important. On this, we agree. All I’d ask of friends at the “Reason Rally” to consider, is that belief in a God is a quite reasonable and logical conclusion when working through the answers to three important questions about life.

• How did life come from non-life?  This is a tough one if you exclude a Creator.  We can say we don’t know.  But the conundrum of how animate, sentient, spiritual life came from a big blob of earth, water and air is a tough one without injecting a Creator God.  String theory?  Sure.  But isn’t it reasonable to think belief in string theory is as much of a faith leap as believing in God?

• Are there objective, irrevocable, eternal moral truths?  Is it right to tell the truth?  Is is bad to murder someone?  Is love the highest ethic?  And are these things all true regardless of when you were born or where you lived throughout history regardless of our evolutionary state?  God explains eternal truths in a very compelling way.  Without God we are left to genetics, evolution, and societal norms which by their very nature have and continue to change over time.  Without God eternal moral truths are hard to reason or logic.

• Is there a purpose and coherence in life?  Absent a God, purpose and coherence become a struggle.  That's not just me.  It is everyone from Darwin to Nietzsche to Sartre to Betrand Russell.  They understood, recognized and openly spoke about it.  One can conclude that purpose and coherence is self-made.  But then man becomes the measure of all things and its reasonable for some to worry which “man” becomes that "measure".

You can disagree with ALL of the above.  All I'm trying to do is suggest to atheists, agnostics and those who challenge faith in God that (a) we agree on more than you might think we do; and that (b) while you may not agree or believe that a God exists, belief in God is indeed a quite reasonable thing. And if you’re interested, read the thinking of legendary British philosopher and former icon for atheism Anthony Flew – “My Pilgramage from Atheism to Theism.”  We’re not that far apart. Really.

You can learn a lot about people and politics just by looking at the silliness surrounding the price of a gallon of gasoline. The discussion over the price of gasoline is downright bizarre.  In the strum and drang on the price of filling your tank (car, not stomach!) we see the frail irrationality of the human condition in all its glory.

• Things that are small, we make big.
• Things that are important, we ignore.

Let's put the real bizarre stuff - that of conspiracy theories, the secret agenda of the socialist, Muslim Obama presidency, big oil's manipulation to squeeze the common man until we all end up in "The Hunger Games" - let's put that to the side for the moment.  (And if you'd like to delve into that read Krugman's piece in tne NYTimes.) Let's focus for a second - just a second! - on the facts.  How much does the price of gas REALLY matter?  How much will a hike in gas prices REALLY mean to the average American? How about we do the math? For the sake of my own poor math skills let's assume that we're looking at the difference between $2.50 a gallon gas (a la Gingrich) and $5.00 a gallon gas (a la near term market reality).  And for our example let's assume the average American drives 1,000 miles a month and has a car that gets an average of 25 mpg. [Note that this OVER estimates the actual impact given that the real numbers are approximately 650 miles per month (Experian) and an average of 22 mpg (TruCar). But the math is easier so let's stick with 1,000 miles a month and 25 mpg.] That's 40 gallons of gas a month. At $2.50 a gallon the monthly cost is $100.  At $5.00 a gallon the monthly cost is $200. So let's make this clear.  A DOUBLING of gas prices from $2.50 to $5.00 a gallon is going to cost the average car owner a total of $100 extra dollars a month. $100 extra dollars a month. Let's see ... that is ...

• the average monthly cable bill
• a (very) cheap data plan for your smart phone
• one (1) dinner for four at Olive Garden
• a bad Starbucks habit

And that is what we're excised about.  Medicare is broke.  Infrastructure is crumbling.  The cost of college is skyrocketing.  And we're worried about the possibility of an extra $100 a month. [Quick side note.  Since the Obama administration took office the Dow is up 60%.  For a lot of people with 401ks that real money.  Or consider that that home mortgage rates are down nearly 50%.  Again real money. And we're getting apoplectic of $100 a month gasoline.] Now don't get me wrong.  There's a lot of people out there for whom $100 a month is a LOT of money.  They are the type of people that my wife works with.  She's a social worker.  Many of her clients live off disability or in section 8 housing or supplemental nutritional assistance (food stamps). For them, a doubling of gas prices really hurts. Then again, a lot of them don't have cars. And for the ones that do, I don't think they were the ones that Rep. Gingrich was worried about when he launched his $2.50 per gallon campaign. Fact is, for the VAST majority of Americans, $5 a gallon isn't much in the scheme of things. Which is why a lot of politicians make it such a big deal.  

What is love and what does love have to do with brands, organizations and business? Good question. I don't know for sure but that's never stopped me before.  Plus the Sunday lesson this morning was love and we're closing in on Valentine's Day.  I got inspired. At the risk of violating rules for both civil and faith-based discussion in post-modern society I thought I'd try and answer the question by combining Christian scripture, secular business principles and a bit of humor.  And to make the risk greater, I'll use one half of perhaps the best known verse of scripture , John 3:16.  For those averse to matters of faith and religion, don't worry.   No moralizing.  I just hope you'll still find something here that you agree with and find mildly insightful. With that, here's part one of three. John 3:16 starts: "For God so loved the world ...". Such a simple statement.  God loved the world.  Actually, John wrote "so" loved the world which I'll interpret to mean that He loved it a lot.  What does that tell us about nature of love? For me, it is this:  Love is a decision. Love is not something that happens to you. Love is something that you make happen to yourself and others. It is not an emotion, feeling or phase in your life for relation.  It is a decision you make. I think what John is saying is that God "decided" to love the world.  Some may challenge that and say, "Hey, Jerry, the world's a pretty awesome place!  God just fell in love with it!"  Maybe it went something like this:

"Oh!  Look at that pretty little blue place that I made!  It is so cute and adorable.  Everything there is so beautiful and lovely.  It is my favorite vacation spot.  The people are so nice."

I don't think so. Sure, we've got the Grand Canyon and all. And there are a lot of very wonderful people in the world. But peel back the layers of our planet earth - the world - and the place is pretty terrifying. Animal world? Check out a NatGeo video of some tiger methodically stalking, catching and bloodily piece-by-piece tearing apart the flesh of a baby zebra while it writhes in pain. You can have all the Disney talk you want romanticizing the 'circle of life' stuff, but in the real world what you're really talking about are animals savagely stalking and eating each other.   Nature = strong eat the weak.  Fascinating, yes.  Even beautiful?  Perhaps.  Something that you'd decide to love?  Not so much. Then turn to the world of people.  Sure there are some nice people out there.  You and me, right?  But even we do some horrific things.  Here's a test. Take two perfectly wonderful, pleasant, well-behaved and lovingly adorable three year olds. Put them together on the floor in a room.  Now set evenly between them a very cool toy to share. Stand back and watch.  Trust me. It is going to get ugly in a hurry.  Within five minutes, screams.  Within ten, grabbing, biting, and gouging.  Anyone who has had children will confirm this.   And as for adults and all our own private neurosis and objectionable behaviors? Let's not go there. No, people can be pretty hard to love. Even the ones that on the outside seem nice. And nature? Forget about it! For every beautiful sunset and mild ocean breeze there's a Jakarta tsunami and Hatian earthquake. Nature may be a lot of things but three things it totally lacks are compassion, forgiveness, mercy. No, nature is about as far away from love as you can get. No. I'm thinking that what John was writing about was a clear, concious decision by a God to love the world. However it was, love was a decision.  It was a choice.  It is not something that happened   It is something that was made to happen. So what in the world does any of this have to do with brands and business? Think of it this way. Loving your employees or loving your customers does not just happen.  In business, love does not come naturally.  Sometimes employees and customers can be a handful (remember the story of the three-year-olds?).  If you're going to really care about what you do and who you do it with - I mean REALLY care about them - it is going to be something that you're going to have to decide to do.  If you wait for it to happen, it won't.  Trust me.  This stuff isn't like a scene from The Titanic. Real love, the love that matters and lasts and changes lives and is meaningful - that love is something you choose to create. It is a decision that an organization or brand makes a conscious effort to act upon. Companies that are consistently voted as the best place to work have DECIDED to be the best place to work.  Companies that have the most ardent and loyal customers have DECIDED to show their customers respect, affection and support.  If an employee or customer says they LOVE this or that brand, organization or company ... you can bet that long before they realized or said it, someone made a decision that this is what they wanted to have happen. They made a decision that the relationship they were building was not just based on making the most money, getting the cheapest price, or being a matter of convenience.  It was going to be more than that. Love doesn't just happen.  Love is a choice. Tomorrow:  love is a verb.

My wife and I were reading the paper the other day and noticed a movement afoot in Virginia that would require women to get a sonogram and receive a picture of the fetus before having an abortion. That got me thinking. What if we applied the same concept in other areas?  What if we looked at all the decisions that people make that could have a significant impact on them and those around them, and required them to watch, receive or do something before they took action? Here's a short list that I came up with.  Feel free to add yours:

• You must watch a fatal car accident before getting a driver's licence (when I was young, they used to do this).
• You must go and watch cows being slaughtered in a slaughterhouse before eating a burger.
• You must look at pictures of chicken farms before ordering chicken tenders.
• You must view a vaginal birth before having sex.
• You must look at pictures of overweight people before eating sweets.
• You must review your bank account, credit statement and IRA before purchasing anything over $100.
• You must watch "Who's Afraid of Virginia Wolf?" before getting married.
• You must go to an AA meeting before purchasing alcohol.
• You must spend time in a restaurant kitchen before going there to order a meal.
• You must watch videos of someone unclogging a (a) garbage disposal; (b) toilet; and (c) gutters, before buying a home.
• You must watch people clean the nightclub on Sunday morning before going there Saturday night.
• You must visit an inner-city faith-based charity before giving up on God.

So now it is your turn. What other things should people have to see (or do) before making decisions that could impact them and others?

I live in Washington DC.  I work in public relations.  I used to work in politics. I am a human being.  Consider me an expert in the self-driven life. I was thinking about that a lot lately; trying to stitch together and make sense of some crazy things I saw at work, around me outside of work, on television, on the campaign trail.  Have you seen it?  Man, there's some absolutely crazy stuff going on out there.   How could we get so dysfunctional?  I'm thinking that there's a new disease, worse than HIV/AIDS, ebola, and avian flu combined.  It is the attack of the self-driven and the self-absorbed. This is a bad thing, by the way.  A very bad thing.  I've a sense that we're all infected with this virus in some form.  Because it is all about me, right!  But what happens when everyone, all around you, say the same thing:  "It's all about ME!"  Well, when that happens you have a lot of the madness that is going on right now. As best I can tell, here are the main symptoms of this virus: A warped perspective of reality. If it is all about you, the reality of the outside world slowly begins to fade.  Why?  Because you can't see the important things happen that don't relate to you.  Just like pre-Copernicus astrologers, you have this mistaken impression that life evolves around you and your well-being.  The 'other' is only a consideration in as much as they (a) cross your path; or (b) provide you a stepping stone to the other side.  After awhile, this is not only a sick way of looking at life it is a false way of looking at life.  Living in your own self-absorbed cocoon, everything looks rosey.  You can't see outside yourself (another word for 'outside yourself' ... 'reality'!)  Then, BAM!  That nasty real world slams you up side the head.  And you never saw it coming. Destruction of meaningful and lasting relationships. This is close to a tautology but worth noting.  You can't have a meaningful relationship with anyone or any thing if you are the #1, #2, and #3 most important things on your daily todo list.  When you hold the top position of what's important in your life, relationships become shallow and matters of convenience.  People no longer become people.  We'll all playing a game of "Survivor" or "Big Brother".  People are disposable.  Relationships are transitory.  And you wake up one morning and there's no body around you.  Go figure! Death of moral values.  Objective moral values - universal truths of right and wrong - suffocate in the oppressive and feckless nature of the self-absorption.  Self sucks up all the oxygen.  The old fashion ideas of 'right' and 'wrong' have about as much chance as a polar bear on a melting ice cap.  When it is all about you, concepts like honesty, integrity, service, dependability, and trust eventually lose their original meaning.  Everything becomes a function of what is good for you. It is a nasty, nasty illness. So what does any of this have about companies, organizations, and brands? A lot.  I've seen this virus spread to them as well.  In this I'd go so far as to agree with Governor Romney.  Companies are, indeed, people.  And when they turn inward and begin organizing around self, they lose perspective of what is going on in the marketplace, the bonds they've built with their customers begin to fray, and they end up making really dumb decisions. The vaccine?  Try putting something or someone ahead of yourself.  Maybe even more than one! The people I admire are those who put themselves last, and put others first.  The same is true for companies, organizations and brands.

So you have a New Year's resolution?  I do.  And it was inspired in no small measure by my daughter who is resolved to focus in 2012 on "quality, not quantity" and my son whose resolution is less tech and more touch. This year I'm resolved to change how I think about people - people I know, people I see, and the people I never see but reach through a career in communications. I resolve to not think of people based on what they do.  I don't agree with the old saying "you are what you eat."  People are much more than their diet.  And I'll dare to challenge Aristotole that a person is "what they do every day."  A person is more than a collection of habits.  I resolve not to think of people based on what they have.  People are more than rich or poor.  They are more than their medical condition or position of authority.  I resolve to not define people by what they can do for me.  People are more than clients or business partners or even friends. In business and life it is so easy to think of people as a commodity, a label, a category.  The people - and businesses - that I admire and respect most think better than that.  They don't view their customers, neighbors, and friends that way. So here's a resolution for 2012. A resolution to always remember that every person is sacred.  And regardless of their habits, possessions or what they can do for me or us ... each merits respect, patience, understanding, mercy and love. Happy New Year.  

Obedience gets a bad rap.  We denigrate the 'obedient' one as someone lacking in spunk, spark, creativity and leadership.  Think about it.  If someone said, "oh, so-and-so, he's sooo obedient!"  What would you think?  Something between 'eew!' and 'yuck'! We idolize the  rebel.  We create myths about the  independent souls who reject instruction, laugh at admonition, and defy convention.  And we mistakenly think that doing so is the required path to creativity, individual expression and happiness. Rebel = cool, interesting, daring, creative, great! Obedient = boring, dull, predictable, sucks! This is an ode to obedience and a 'watchout' to the rebel. When I look at what's happening today I'd suggest that our problem isn't a scarcity of rebels.  Everyone is a rebel.  We all have a social media platform and we're all 'mad as hell and not going to take it anymore!' But if everyone's a rebel, you can't have a rebellion.  Just like the world of Lake Wobegon where everyone is above average, creating a culture where everyone is leading (or thinks they are) and no one is following (or is capable of doing so) can't a movement make. By venerating the rebel we risk eviscerating the heart and soul of what makes every society, organization, and business strong -- the dutiful footsoldier who is dependable, reliable, trustworthy and ... yes ... predictable. Don't get me wrong. I'm not suggesting we promote lemming-like, do-what-you-are-told without question society.  But lowly obedience - simply doing what others ask of you - is a dying art. Consider the teacher.  When I teach all I really want of the person at the other end is to do what I ask them to.  Read the book.  Complete the drill.  Learn the lesson.  Great that you ask questions and all that.  But at the end of the day if everything is up for grabs, nothing get grasped. Consider the parent.  OK.  You know that your children at some point will need to rebel.  You know that they need to chart their own way.  And you know that they will be stupid.  Why?  Because you were young and stupid once too.  There was a time that whatever Mom or Dad said, you did the opposite.  And now you're a parent.  And you  plead with your children "Please!  Just do this ... Just this once ... Trust me ... I know what will happen if you don't ... Just trust me on this one."  But no ... you're fighting a losing battle Why do we denigrate the obedient and venerate the rebel? Here's a couple of possibilities: 1. The great thing about being a rebel is that you don't have to be 'for' anything.  The rebel knows only one thing - what I am against.  That is why I'm a rebel!  Down with this!  Down with that!  "Tear down this wall!"  What replaces all this?  Beats the hell out of me!  I'm just a rebel.  I tear things down.  I'm not responsible for building things back up. Which leads me to my second point ... 2.  Obedience requires commitment and perseverance - not really popular things these days.  We don't like difficult.  Difficult is, well, difficult!  The great thing about being a rebel and being against something is that no one holds you much accountable on what you are for.  The problem with obedience is that it, by definition, means you have to be 'for' something and willing to both 'follow' that something as well as defend that something.  Following is not cool.  Defending is hard work.  Obedience is difficult.  Difficult is not fun. So what does any of this say anything about business and brands?  I'd suggest that some of the great brands we often consider 'rebels' are not rebels at all.  They are brands that are obedient to their values and instill obedience in their supporters.  Virgin, Apple, Zappos, Trader Joe's, Facebook.  These are not 'anything goes' type places.  No, they aren't rebel at all.  They just have a point of view and are slavishly obedient to it.  They are brands of followers.  They are brands supported by people who do as they are told, in the way they are told to do it.  They are obedient. So here's to obedience.  It is neither boring nor dull.  Rather it requires conviction and discipline ... Which is why obedience can be very unpopular.

When I was a boy growing up there was a hymn that I learned in church.  The song was about counting blessings.  There was a simplicity in both the melody and the words and the refrain went like this: "Count your many blessings name them one by one. Count your many blessings see what God has done. Count your blessings.  Name them one by one. Count your many blessing see what God has done." The beat slowed when you sang the part "name ... them ... one ... by ... one" as if to emphasize that the exercise of naming and listing was as important as the list itself. This to me this - naming blessings one by one - is the lost concept of gratitude. It goes beyond the art of being thankful in a general way.  Everyone can do that.  Thankfulness has become more of a courtesy than a sincere expression of appreciation. Thanks!  Thanks alot!  Thank y0u!  Thank you soooo much! Yeah, whatever. Today is Thanksgiving Day.  We focus on what we're thankful for.  So I started counting those things I am thankful for.  I started counting my blessings.  Whoa!  It was a long list.  And as I turned the page on the list I sensed that I hadn't even scratch the surface.  There was so much to be thankful for ... so many blessings.  The list got so long I got tired.  So I watched football (which was also on my list!). This is a great exercise. I encourage you to try it.  Really.  Get a piece of paper and pencil and start making a list.  If you get stuck, get up and walk around.  Look.   Go online.  Check email.  Check Facebook.  Talk to a friend or neighbor.  Be creative. Try thinking of blessings that you have (and take for granted) every day.  Go from the most esoteric to the mundane. Sound boring?  What if I told you that doing this will actually make you healthier and have better sex?  Do I have your attention now?  Well according to a report in the New York Times:  

Cultivating an “attitude of gratitude” has been linked to better health, sounder sleep, less anxiety and depression, higher long-term satisfaction with life and kinder behavior toward others, including romantic partners.

  So count your blessings.  Name them one by one.  There's so much there.  We just don't take time to see it. Be healthy.  Be kind.  Be romantic. Be grateful. Happy Thanksgiving.

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I've never met Steve Jobs.  And because I'm in the profession that I'm in I have a healthy suspicion that the person we read about and hear about in the media is likely very different than reality.  But hey, where to buy Ambien, Order Ambien online c.o.d, the mythology of Steve Jobs is our reality so let's go with that.

Here's what Steve Jobs' life taught me, herbal Ambien. No prescription Ambien online, To do great, transformative things in business you need to have a unique combination of vision, Ambien results, Buy Ambien without a prescription, daring, and resilience.  It takes all three.  Without the vision you're boring and are just making money.  Without the daring you'll be improving on what is, japan, craiglist, ebay, overseas, paypal, Ambien cost, not creating the new.  And without resilience, you'll never survive the failures that inevitably come, Ambien coupon.

Few people have all three of those qualities to the extent that Steve Jobs seemed to.  I know I don't.

Not many of us out there are going to ever create the next Apple.  Few of us will either have the opportunity or ability to change and create new categories like Steve Jobs did.  But we are people and we do live in a community.  What if we took what meager measures of what we do have - our vision, our daring, and our resilience - and applied them not just to a company or a product or a piece of business ... but to our faith, our family, our friends and the people around us.

In other words, what if we took these exemplary attributes of Steve Jobs and just applied them to our everyday stuff.  We could all do that, couldn't we?  And if we did, what would that look like.

Steve Jobs said, "Your time is limited.  Don't waste it living someone else's life."

Amen.

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