I feel just fine … how about you? And the future of journalism.

“Communications is technology.”

Or something like that.

feelingsThat’s what my daughter said excitedly as she told me about her new english major courses at George Mason University.  The excitement in her voice and the enthusiasm in her eyes made her impromptu presentation contagious.

She took me to the creation of Jonathan Harris and Sep Kanvar.

It is a site called We Feel Fine.

Check it out.  I don’t know if it is the future of communications and literature.  But it is certainly fascinating.  It is literature, research, ethnography, technology, emotions, and crowd-sourced literature all rolled into one.

According to the site:

Since August 2005, We Feel Fine has been harvesting human feelings from a large number of weblogs. Every few minutes, the system searches the world’s newly posted blog entries for occurrences of the phrases “I feel” and “I am feeling”. When it finds such a phrase, it records the full sentence, up to the period, and identifies the “feeling” expressed in that sentence (e.g. sad, happy, depressed, etc.). Because blogs are structured in largely standard ways, the age, gender, and geographical location of the author can often be extracted and saved along with the sentence, as can the local weather conditions at the time the sentence was written. All of this information is saved.

The result is a database of several million human feelings, increasing by 15,000 – 20,000 new feelings per day. Using a series of playful interfaces, the feelings can be searched and sorted across a number of demographic slices, offering responses to specific questions like: do Europeans feel sad more often than Americans? Do women feel fat more often than men? Does rainy weather affect how we feel? What are the most representative feelings of female New Yorkers in their 20s? What do people feel right now in Baghdad? What were people feeling on Valentine’s Day? Which are the happiest cities in the world? The saddest? And so on.

And so with that, I’ll say this, hoping that at some point some of these nuggets are harvested by the We Feel Fine site and that my contribution adds to someone’s day and another person’s science.

I feel good.  At least today I feel that way.  There have been many days in the past when I’ve felt bad.  Perhaps even miserable.  But today’s a good one.  So far.  You never know.  I could be feeling crummy this afternoon.  Something crazy could happen.  I could remember something stupid and start feeling blue.  Feelings are that way.  Very capricious things those feelings are.  But right now, I feel good.  And the fact that I’m feeling good, feels good.

Have a nice day.

A Tribute to Jody Powell

Jody Powell was a great man.  Not because of his political achievements which were many.  Not because of his business accomplishment and there were plenty of those too.  In a curious way he was a great man in spite of all that.  He was great because despite of his “Washington insider” status, he was totally without pretense and took a personal interest in the many people he knew and worked with.

I was fortunate to be one of those individuals.

jodyI worked for Jody first at Ogilvy and Mather and then as one of the original Powell Tate team.  He was a great mentor and an even greater friend.   He was at the same time demanding and incredibly forgiving.  He was a hard nosed negotiator and also extremely generous.   He was loyal to those close to him but also open to others.   His care for people went beyond the individual.  He made an indelible impact not only on me, but also on my wife and children.

I encourage everyone from the Juicebar community to read some of the tributes to Jody.

Don’t be impressed with the names of the celebrities on the list.  Focus on the content of what they are saying.  Read how many people he mentored.  Read about his loyalty to friends.   Read about his genuine interest and concern for people regardless of their status.  About his intense love of family.

And from that, begin to think about what “great” really means.

I suggest that it is not about achievements, trophies, records, or money.  Look around.  A lot of mediocrity can achieve acquire such.

Great people — like great brands — are about much higher and more important things.  Like working hard.  Being honest.  Helping people who need a hand.  Making a difference in someone’s life.

Jody did that for many.

What about you?

Actions Always Speak Louder Than Words

This being Sunday, I thought a bit of theology combined with brand communication might be in order.

The lesson for this morning:  actions ALWAYS speak louder than words.

This is true in life.  This is true for brands.

A bit of background.

jamesLast Sunday I started on a series of email exchanges with friends on things theological.  What prompted the online discussion was a close friends’ bridling at the Pontiff’s message to the Kennedy family following Senator Ted Kennedy’s death.   The discussion took many different twists and turns and involved several people — some you’d recognize — but ended (or last left off at …) in a discussion of faith and works.  The closing observations even included the catchy and often derided “WWJD” or “what would Jesus do” acronym — and this favorably by a theologian of much repute seemingly not given to religious market hoopla.

For the un-initiated, the Christian theological debate over faith vs. works is a lively one.

The proponents of the latter inevitably look to and cite the book of James, a small book tucked away amidst the Pauline epistles.  The author is thought to be the half-brother of Jesus and some believe was written to counter any misperception from Paul’s preaching that good works aren’t important.  (If you’re REALLY interested you can look up “legalism” and “antinomianism“.)

Basically, James says that faith without works is a bunch of hooey.  To prove his point (and my favorite part of the book) James writes in a prose laced with criticism something to the effect of the following:

“If someone is poor, hungry and needs clothes for the family and all you do is give them a smiley face, buck them up with some cheap words of encouragement, slap them on the back and say … ‘don’t worry … be happy.”  Well if you actually think that by doing that you’re really helping that person you’re an idiot.   Well ok.  You’re either an idiot or a hypocrite.  Because your actions always speak louder than your words — words being always cheap and oftentimes wrong (James also has a lot to say about that!).

Want to do something that will really help the poor and the hungry?  How about getting up off your fat, lazy ass and giving people something to eat?  How about dipping into your pocketbook and buying them some clothers?  Stop all the idle, hang-wringing, self-indulgent chit chat.  DO SOMETHING!!!

Or something to that effect.  Perhaps not that strident but I think I’m directionally correct.

Which leads me to the Washington Redskins.

washington_redskinsAccording to reports this week, the Washington Redskins are suing those season ticket holders who are unemployed, desolate, and out-of-luck or who otherwise, because of recent circumstances, can’t fulfill their contractual multi-year, thousands of dollars season ticket obligations.

Based on the reports in the Washington Post, among those being sued by the Redskins are unemployed grandmothers, recently laid-off and divorced moms and dads, as well as those who’ve lost their life savings to illness.

So you sue them.

Somebody should tell the Hogettes that they better keep their day jobs.

Last I knew there was a waiting list for Redskins season tickets.

Times must be really tough.

But not really.

According to Forbes, the Washington Redskins club is the second-most valuable, clocking in at an estimated $1.5 billion in value.  Snyder bought the club for $750 million.  Pretty good return, no?

Someone at the Redskins ought to wake up.  You can play “Hail to the Redskins” as much as you want.  You can market all the maroon and gold memorabilia that you want.  You can rent out players to civic and community events.

But at the end of the day it is what you do that matters.  Who wants to be a brand that sues its fans when they’re down and out?

Actions speak louder than words.

The rise of the “NO TWEETING” zone

According to the New York Times, casting directors are now Tweeting as they audition for talent.  The main culprit in the Times story was Daryl Eisenberg.  In anticipation of criticism, Eisenberg issued a “free speech” defense … specifically “There is NO rule/guideline against Twitter/Facebook/MySpace/Friendster. Freedom of speech. Ever heard of it?”

6a00d835466f3a53ef0115711bfbf9970b-800wiI wonder if Eisenberg would be so charitable if someone else was Tweeting about him every time he, say, applied for a job or pitched a show idea.

And if I use Eisenberg’s logic, does it mean I can Tweet while I interview candidates at Brodeur Partners?  How would that work?  Something like …

“Hold on, you just said something really stupid, funny, incipient, lame, insightful [pick one].  My folks got to hear about this one.  Just a second while I grab my BlackBerry. ”

… or …

“I know I’m not looking at you but I’m listening … really I am.  You have no idea how focused I am on you and your well being right now.   And to prove it I’m tweeting to my 5,000 followers on Twitter — most of whom I don’t know and, to be frank really don’t care to know —  about what you just said.  Can you repeat that again, a bit slowly?  BTW, your mannerisms also crack me up.  Can you do that thing with your hands again?  I may need some time to figure out how to text that in 140 characters.”

To me, the offense is not one of publicity.  Eisenberg didn’t name names.  The offense is one of civility.

There are limits to multitasking — or at least there should be.  Besides, the same NewYorkTimes a week later confirmed what we all have known for awhile — multitasking makes you mediocre.

Mediocre.  That’s worse that being stupid.

Are there places where people should simply not tweet?

Apparently the folks at the U.S. Open tennis tournament think so.  The sad part is that the reasons they give have more to do with commerce than decorum and civility.  (There’s a fear is that it would screw up tennis gambling)

Where are your no tweet zones?

Why Senator Kennedy is a role model for us all

Senator Kennedy a role model?  Sure you’d have to have been living under a rock over the past few days not to hear or read about the public service accolades, the interest in the poor, the legislative accomplishments.  But what about the getting kicked out of Harvard part?  The carousing and cavorting?  Chappaquiddick?  What about all the bad stuff and the personal flaws — many if not most of which were on display?

Well yes.  There was all that.  And perhaps even some more.  But reflecting on Senator Kennedy’s life — and life in general — I suggest we all reflect on our own short-comings.  They may not be as big or as egregious or as oversized as what we saw in the youngest Kennedy son.  But if we’re honest with ourselves we’ll find our own blind spots, our own severe missteps, our own poor judgement — ours  just didn’t get all the attention that Senator Kennedy’s did.

ted_kennedySome may focus on the flaws of Ted Kennedy.  But whether you are right or left, conservative or liberal, religious or secular, what should him a role model for us all was his unique combination of two things:  genuine personal compassion combined with a strong work ethic.

I live in Washington DC.  In this town you often find one absent the other.  People who overflow with words of caring and love but are too lazy to act on that compassion.   They say the right words and perhaps even have the right motivation.  They just don’t do much.  Then you have the workaholics who lose themselves in their jobs and their causes.  They are so wrapped up in their own little world that they forget that there’s real people, real individuals, real folk out there who just need some help.

Mr. Kennedy was not a lazy man.  He was by all accounts, tireless, indefatigable, unstoppable.  And he found a way to put that energy to help real people with real life problems.  I’ve been stunned by the sheer number of stories that people have shared with me about Senator Kennedy’s personal compassion.  Everyone seems to have a Joe Biden story.  A story where Ted Kennedy took an extra step or lent an extra hand when he found out a person was dealing with tragedy.  Recently a friend and colleague shared with me the following story:

You know the connection I have to both 9/11 and the Senator so I took note of this story I saw about Senator Kennedy and the families from Massachusetts – it was reported for the first time shortly after his illness was disclosed.

Within a couple of days after the 9/11, Senator Kennedy had called every Massachusetts family that had lost a someone.  There were 176.  Even by the standards of exceptional elected officials, you and I know that’s a lot of calls.

A few weeks later one widow, Cindy McGinty, was informed by the Navy that because she could not locate her husband’s discharge papers, an honor guard would not be sent to his funeral.  Michael McGinty was a insurance executive in one of the towers and a Naval Academy graduate.  She called Senator Kennedy.  The next day someone from the Navy called and said a Navy honor guard would be sent to the funeral of Michael McGinty, USN, Rtd.

As David Frum reports, Sen. Kennedy wrote a personal note to every family that lost somebody.  He also wrote a letter to every family every year after that because as he said, the memory doesn’t go away.

A few months after 9/11, he pulled all the federal agencies together in Massachusetts to meet with the Massachusetts 9/11 families to make sure everything was being done that could be done.  At that meeting, Cindy McGinty, who had two pre-teen boys, said she was overwhelmed and was having trouble putting one foot in front of the other.  Kennedy made sure each family in Massachusetts was assigned an advocate who would do as much or as little as the families needed.

A year later McGinty said she didn’t know how Kennedy found out, but one of her sons was having trouble adjusting.  Kennedy invited her and her two boys out to Hyannis Port for a sail one Saturday and they sailed from 11 to 4 (absolutely no press was to be told).  He was to meet with presidential candidate, John Kerry, that afternoon and reportedly kept him waiting.  Later he sent to Mrs. McGinty and her boys photographs and a picture — one he painted — of the day sailing with inscriptions saluting them for their courage.

Senator Kennedy’s life and death is a reminder of those compassionate acts we’ve left undone … those people we’ve forgotten to care for.

Senator Kennedy has passed.  But we’ve still got some time left.

Communications lessons from Rep. Barney Frank

I must admit that I’ve never been a big Barney Frank fan.  It is not that I didn’t like him.  It is just that I never was a big fan.

Until now.

portsmouth-protesters-thumb-380x311If you want a lesson on how to defuse outrageous claims with a combination of simple language, mild put-downs, some humor, and compelling logic, watch and listen to how Rep. Barney Frank dealt with town hall protesters claiming that President Obama was a facist and that health care reform was akin to Nazi policies.

First start with the mild put down that comes in the form of a question.  Typically it is something like:  “You can’t be serious.”  In this case Barney Frank uses a more provocative variation, “What planet are you from?”  Then, once you’ve gotten someone to admit that they are truly serious about this outrageous claim, highlight the stupidity of it by applauding the right people to be stupid.  In Barney Frank’s diagnosis, being free to be stupid is what America is all about.  Then, when there is persistence the persistence of the screams and rants mount, state the obvious — that dialogue is useless.  Or akin to having a conversation with furniture.

This is superior thinking and communication at its best.

Words matter: “Capitalism” sucks; “free enterprise” is great …

You’re a free market,  capitalist, Milton Freidman, private enterprise, Ronald Reagan, market-driven type of person.

rich2Then along comes the great market meltdown.  Unregulated capitalism goes crazy.  Markets melt down.  Some capital owners get dinged but most capitalists do well.  Meanwhile consumers take it on the chin.  CEOs still pull down healthy checks but blue collars are standing in welfare lines.

Capitalism is under attack.

What to do?

The U.S. Chamber of Commerce decides to launch a campaign to defend capitalism.  Only one problem.  People think capitalism sucks.  Capitalism is greed.

So what do like? They like “free”!  Specifically, free enterprise.

“Free” is so much more compelling than the “enterprise.”  Capitalism is dead.  Long live free enterprise.

Only one caveat.

What then are enterprises “free” to do?  Anything?

Isn’t that capitalism?

It’s Official! Marketing Trick of the Century is Free Money

The marketing fad of the century.

No, it is not mobile phones.  Not reality television.  Not Paris Hilton or black presidents with funny names.

It isn’t celebrity endorsements or home spun viral videos.

It isn’t social media, it isn’t Twitter or Facebook or any of that other stuff.

It is free money.

Yup, FREE MONEY.  Throw out all those new fangled, technology-laden ideas.  Simply give people FREE MONEY and your product or service will be a sure fired hit.

money-treeThe confirmation of this breakthrough discovery came late last week amidst the craze over the “cash for clunkers” program.

For those not familiar, the cash for clunkers program is a free money program for anyone who finds him or herself stuck with an old gas-guzzling car.  You may have that gas guzzler because you were too stupid to see the coming oil crisis coming and had this fantasy that you’d be able to afford tooling around in a half-ton pickup or an SUV the size of a small school bus.

Or you may have that gas guzzler parked in the driveway simply because it has been 15 years since you bought a new car and you’ve been too cheap to buy a new one.

You see, it really didn’t ‘t matter WHY you have a gas guzzler.  The only qualification for free money is that you HAVE a gas guzzler.  The only criteria is possession, not motivation.

Bingo … you get $4,500.  Everybody loves it.  It was so popular that the government stumbled over itself to dole out even more FREE MONEY once the original free money ran out.

[In fact, I’m thinking of creating a gas guzzler secondary market — I’ll buy up gas guzzlers cheap and resell them for people looking for FREE MONEY.  I’ll sell you a $2,000 gas guzzler and you can turn around and trade it in for a new car and get double that in FREE MONEY.  This is a secret plan so please don’t tell anyone.]

The cash for clunkers is one of a long list of FREE MONEY successes of 2009.

Some five years ago finance companies like CountryWide Mortgage promised people FREE MONEY so they could buy homes they otherwise couldn’t afford.  It was a runaway success in the U.S and abroad.  Those folks at CountryWide couldn’t give away free money fast enough and home sales soared.  Then there was Bernie Madoff.  He promised FREE MONEY to anyone with a savings account.  He gave people FREE MONEY regardless of risk and market conditions.  Bernie was very popular.

But the granddaddy of the FREE MONEY marketing approach has been the U.S. government.  They have bee doling out FREE MONEY for decades for things like agriculture, prescription drugs, military weapons, and all sorts of cheap consumer goods from abroad.  The farmers, drug companies, defense contractors and the Chinese can’t get enough of  it.

Now it is true that CountryWide Mortage eventually went bankrupt.  And Bernie Madoff eventually went to jail.  But the government — God bless the government — the government is like that dog gone Energizer bunny and just keeps going and going and going.

So when you set up your FREE MONEY marketing program, be sure that you’ve figured out how to get the government to watch your back.  There are several strategies that work like tying your FREE MONEY program to something that makes politicians look good (like the cash for clunkers thing).  Oh, and if you’re one of those companies that is “too big to fail” … then the FREE MONEY program is a slam dunk.

So at that next marketing brainstorm meeting, after everyone has trotted out their old-style, fuddy duddy, predictable sales and promotion ideas — iPhone app … Ning site … whacky video contest … blah … blah … blah … blah.

When they turn to you, speak confidently the two secret words of marketing success that we KNOW works in the new millennium.

Free money!

Blogging and the todo list blues …

It has been a month.

An the JuiceBar just sat there.  Staring at me.  Staring at everyone.  Doing nothing.  Just sitting there.

to-do-list-nothingLike the towel rack in the first floor bathroom that fell off its delicately secured latches sometime during the winter that you always said you were going to put back …

Or the mildewed lumber stacked up in the back yard that you’ve been meaning to cut up and set out for next Monday’s trash pickup ..

Or the retirement account that you’ve been meaning to rebalance …

Or the stack of New Yorker magazines that you’ve been meaning to read …

Or the dental appointment that you had to cancel and never found time to reschedule …

Or the work project that you know would only take 30 minutes and would have great return but you’re never able to get to …

Or the personnel reviews at work that you still haven’t filed, because you still haven’t done them …

Or the thank you notes that were written several times in your imagination but never were able to make it to your hands and on paper …

Or the meaningful talks that you wanted to have with people you love but somehow never took place …

And the promises you never kept.

Well, it is never too late.

Creating a sense of urgency

Creating a sense of urgency in your life leads to success.  And there’s a study out that proves it.  A good friend of mine, Greg Schneiders, recently sent to me a NYTimes story about a study on the issue of motivation, fear, and something economists call “loss avoidance.”

The question is this — when your back is up against the wall and you MUST do something or risk losing, are you better at doing what you do than when you simply have an opportunity and CAN do something to win.

national-lampoon-73For the Wharton professors, question was this:  “All other things being equal, is there a difference between a putt for a par and a putt for a birdie?”  For folks not skilled in the rules and scoring of golf, a par is the number of shots set as a “standard” for a particular hole.  A “birdie” is one less than par.  So a hole that is set on the scorecard as a “par 4” is a hole that you’re expected to complete in four strokes or shots.  If you do it in three, that’s a birdie.

Back to the question.  Is there any difference between a 4 foot birdie putt and a 4 foot par putt?

Apparently there is.  According to the study:

Even the world’s best pros are so consumed with avoiding bogeys that they make putts for birdie discernibly less often than identical-length putts for par, according to a coming paper by two professors at the University of Pennsylvania’s Wharton School. After analyzing laser-precise data on more than 1.6 million Tour putts, they estimated that this preference for avoiding a negative (bogey) more than gaining an equal positive (birdie) — known in economics as loss aversion — costs the average pro about one stroke per 72-hole tournament, and the top 20 golfers about $1.2 million in prize money a year.

What does that mean?  It means that faced with two identical putts — one for birdie and one for par — the pros are more likely to make the par putt because they have to and miss the birdie putt because … well … because they can.  According to  Justin Leonard:

“When putting for birdie, you realize that, most of the time, it’s acceptable to make par. When you’re putting for par, there’s probably a greater sense of urgency, so therefore you’re willing to be more aggressive in order not to drop a shot. It makes sense.”

So there it is … the key phrase … “a greater sense of urgency.”

Reminds me of the National Lampoon cover.  If you don’t buy this magazine then I’ll shoot the dog.

A greater sense of urgency.

So don’t get fat and comfortable.  You’ll miss the putt.

Create a greater sense of urgency … we’ll all perform better.