May 8, 2011 1 Comment

Hiding in plain sight

So now we know that all this time the world’s most notorious terrorist was living in a suburb of Islamabad.  And not only that, the town was also the home of the Pakistani military academy.  Not exactly a cave in the hinterlands.   It would be like this guy to have hung out for years in duplex outside of Quantico Marine base.

Hiding in plain sight.  This, my friends, is the story of life.

We miss stuff all the time, and it is hiding in plain sight.  Like the housing crisis.  Or the oil crisis.  Or the next retirement crisis.

This stuff is / was there.  Like, right there!  Right in front of us.  Clear as an unmuddied lake.  But we don’t see it.  Sometimes it is because the object of our affection or interest has craftily gone to the once place we’d NEVER think about looking.

Sometimes we fail to see or acknowledge what is in plain view because we’re either focusing on something else.   A version of the latter is called inattentional blindness.  It was the subject of a recent popular book which I highly recommend titled “The Invisible Gorilla”.  According to Daniel Simons:  “Inattentional blindness is the failure to notice a fully-visible but unexpected object when you are focusing attention on something else.”

Finally, there are those times when things can hide in plain sight because we find them too uncomfortable to face.

So which was it for the Pakistani Army?  Was it simply that the terrorist had outsmarted them by going to the ONE PLACE that no one would have ever guessed (including, by the way, the Bush and Obama administrations)?  Or did they not see it because they were too busy with other things?  Or did we not see it because they didn’t want to see it?

Most of the challenges we face are hidden in plain sight.  We know they are a problem.  But we don’t see them because we’re either (a) caught up paying attention to other less pressing but often more pleasurable things; or (b) find them too painful to confront so we pretend they’re not there.

Most of the solutions to our problems are hidden in plain sight.  We just don’t pursue them because it is inconvenient or uncomfortable.  This is certainly true for people.  Overweight?  Exercise and eat more fruits and vegetables.  Financial concerns?  Save more than you spend.  Unfulfilled?  Do only those things you are passionate about.

This is true for every organization and every brand.

We know we’re to focus on core competencies, invest in people, constantly improve the customer experience.  The principles that the big consultancies come up with aren’t rocket science.  They are pretty basic stuff.  They are things that most people in the organization ALREADY KNOW!  But they hide in plain sight because we are either distracted or inconvenienced.

Like our now deceased terrorist … most of our problems and their solutions are … right there hiding in plain sight.  And like the folks in the Islamabad suburb, most of the time we find ways to ignore what we know to be true.
March 28, 2011 No comments

When Progress Isn’t

Progress can set you back.

As readers of the JuiceBar know, I travel a lot. Most of that travel is in and out of Dulles Airport in Northern Virginia.

Anyone who has flown in or out of Dulles likely has an opinion about the airport’s famous “people movers” … specially made buses that were originally designed to take passengers from the terminal directly to the plane but for the past ten years simply shuttled people to the next concourse.

People movers were the things that everyone loved to hate.

Everyone wanted a subway or train.  Just like the other airports.  So the folks at Dulles built one.  A beautiful, shiny, open cavernous, glassy one.  Wide open spaces.  Smooth terrazzo floors.

Just one thing.  To get to TSA you have to go down.  Quite a ways down actually.  The lines there are long.  Then you need to walk.  You need to walk a lot.  If there were those guys in little carts, you’d want to hitch a ride with them.  You need to walk a long way and then go down again.  Way, way down.  To the shiny, glassy, train station with the smooth, polished terrazzo floors.  Now you need to wait.  When the train comes, jump on quickly or you’ll miss it.  While you’re on the train waiting to arrive at Concourse C, you should rest up.  You can’t drink any water because they made you throw that away at the TSA line, so just conserve your energy.  Because once you’ve gotten to the Concourse you’re going to be walking.  And walking.  And walking.  And that is just to get to the elevator that takes you back to the surface.  So you can walk some more to get to your actual gate.

This is the progress that isn’t.  It now takes me longer to get to the gate than before.  Much longer.  My only solace is that people now have to walk more so we get more exercise.  Maybe that will help solve our obesity problem.  Make every fly from Dulles.

The fact is that you now walk as much going in and out of the ‘new’ transit system than you would if you just stepped through the main terminal and walked straight across the tarmac to the next Concourse.

Now THAT would be progress.

I’m seeing a lot of progress that isn’t these days.

Scrambling for an electric outlet to enter something into an electrical device when writing it down with a pen and paper would do.  Twenty-five clicks to get a calendar entry to synch with all 11 of my appointment books when just having an old DayTimer would do the same in a fraction of the time.

Sometimes things get better for the worse.

Sometimes progress isn’t.
February 25, 2011 No comments

Famous People Behaving Badly

So here’s another down side of the new flat world of ubiquitous media:  we get to watch too many human car wrecks.  This is why I think Woody Allen’s ’15 seconds of fame’ is the cancer of the new millennium.  When you’re famous, we get to watch you screw up and in some cases melt down.

I don’t know Charlie Sheen and have only watched his show when I’m flying United (and even then only if someone has already filled out the Sudoku in Hemispheres magazine). By all accounts he’s a troubled fellow.  And there is lot of that going around.  Lindsay Lohan and Bobby Brown.  Tiger Woods and Bret Favre.  Mark Hurd and Bernie Madoff.  And let’s not even talk about politics and those crazies from upstate New York.

You can’t turn the page, click a screen or listen to a news cast without a story of someone doing something bizarre, creepy, sad and self-destructive.  And we get to watch it all – screen by screen – as they fall apart.

I am glad that I am not famous and screwed up.

Ok … I’m screwed up … but I’m not famous.

Which means that the only people that have to suffer through my miscreant behavior are my long suffering family and friends.  And they only get small doses of it in real time.  Not endless streams of audio and video and commentary and counter-commentary.

It pays to be unfamous.  You save a lot of wear and tear.  Both on yourself and those around you.

So lay low!
February 5, 2011 No comments

Misspent Youth

I have one of these.  A misspent youth, that is.  A lot of us would confess to one and that’s ok.  Too late to reconstruct, excuse or otherwise rehabilitate it.

The more pressing question is whether we are ‘misspending’ the youth of today?

This goes beyond the fact that my three children are all twentysomethings.  But they’re having the same struggles that millions of other young people are facing today – finding their way amidst a severe economic crisis, a tectonic demographic shift, sclerotic government, and a fiscal calamity that would make Old Mother Hubbard’s dog feel fortunate.

Our youth are our future.  A trite saying but nonetheless a tautology of the first order.  They are what the world will be.  And they’re not feeling that great.  Tamar Lewin of the New York Times writes about stress levels of college students being at an all time high while an annual survey of college freshman suggests the emotional health of our nation’s youth is at an all time low.  According to the survey:

Campus counselors say the survey results are the latest evidence of what they see every day in their offices — students who are depressed, under stress and using psychiatric medication, prescribed even before they came to college.  The economy has only added to the stress, not just because of financial pressures on their parents but also because the students are worried about their own college debt and job prospects when they graduate.

The anxiety isn’t confined to Americans.  In another New York Times piece, Martin Fackler writes about the plight of Japan’s youth.  They are the next generation who have grown up in ‘the lost decade’.  They don’t see much light at the end of that tunnel.

“There is a feeling among young generations that no matter how hard we try, we can’t get ahead,” said Shigeyuki Jo, 36, co-author of “The Truth of Generational Inequalities.” “Every avenue seems to be blocked, like we’re butting our heads against a wall.”  An aging population is clogging the nation’s economy with the vested interests of older generations, young people and social experts warn, making an already hierarchical society even more rigid and conservative. The result is that Japan is holding back and marginalizing its youth at a time when it actually needs them to help create the new products, companies and industries that a mature economy requires to grow.

This is a global phenomenon.

Look around.  Tunisia.  Egypt.  Around the world we’ve been short-changing the next generation.  We — the boomers and Xers — have made a lot of bad decisions.  The next generation is figuring it out.

We can still change but time is running short.

And whatever changes we refuse to make, our young people will make for us.
January 17, 2011 3 Comments

The Reverend Martin Luther King Jr.

This is a post about being a Christian.

Today there are a lot of people writing a lot of posts and articles about the Reverend Martin Luther King Jr.

And well they should.  He was a great man whose vision, oratory, writings and tireless work inspired a nation to turn away – albeit slightly – from bigotry, racism and hatred.

And it is his social and political accomplishments that you’ll likely read most about today and tomorrow.  His speeches.  His marches.  Lunch counters. Protests.  Non violence.

But I want to remind others – as I remind myself – that Dr. King was a Reverend.  A preacher.  A man of faith.  A Christian.

Funny how most of us gloss over that.

I bought my wife one of Dr. King’s books for Christmas.  It sits on the coffee table.  The title of the book is Strength to Love. According to Dr. King’s wife:

“If there is one book Martin Luther King, Jr. has written that people consistently tell me has changed their lives, it is Strength to Love.  I believe it is because this book best explains the central element of Martin Luther King, Jr.’ s philosophy of nonviolence: His belief in a divine, loving presence that binds all life. … By reaching into and beyond ourselves and tapping the transcendent moral ethic of love, we shall overcome these evils.”

Read the book.  If only a chapter or two.

And if you do I challenge you to try and divorce Dr. King’s vision of a world where ‘a man would be judged by the content of his character, not the color of his skin’ from his Christian faith.

His understanding of racism and bigotry was an understanding of how profoundly sinful we all are.  And his belief in non-violence and sacrifice was tightly linked to his meditations on Jesus and the cross

Read Dr. King.  And be reminded of the real meaning and spirit of the Christian faith.

You might find it very different from the Christian faith you see in popular culture or hear in political dialogue.

Jesus said that if we have the faith of a mustard seed we can move mountains.  Dr. King’s faith moved an entire generation.

Read Dr. King.   And pray that more will be inspired to, like Dr. King, recapture the revolutionary loving spirit of the Christian faith.
January 9, 2011 2 Comments

Sticks, Stones, and Words

When I was young, like many I learned the little maxim “sticks and stones can break my bones but words will never hurt me.”

It was a phrase tossed around to try and convince ourselves (and others) that the mean, horrible, and hurtful things that people said about you didn’t, well, hurt.

But of course we knew better.  Even back then when we were little.  We knew that regardless of how many times we told ourselves that words would never hurt us, words hurt.

Words do hurt.  In fact, words are more painful than sticks or stones because the hurt and damage they cause can last a lifetime.

Want proof?

Think back ten years to the last time you sprained an ankle while running; hit a finger after missing a nail; stubbed your toe; or taken a fall and broken something?

Remember?  It healed, right?

Now think back ten years to the last time someone you loved said something mean to you; to the time when Mom or Dad or brother or sister made some crude, careless remark; to the time when your boss or colleague cut you down; the last time you were publicly rejected or humiliated.

Still hurts, doesn’t it?

Words are doubly dangerous because they hurt you then AND they hurt you now.

But wait, there’s more.

Words are man’s most dangerous weapon because they can spread.  They are the world oldest pandemic.  They can create fear.  They can foster hate.  They can incite action.  Every mob, every pogrom, every instance of mass hysteria starts with words.

I am in the business of words.  I have a healthy respect for them.  I respect them because I know that in the right hands they can change people’s minds and motivate people to do things they otherwise wouldn’t do.

So those in the business of words, take note:

  • Call a person a Nazi
  • Say that what someone is doing is evil
  • Claim that certain people are a threat to faith and family
  • Compare those in office to Fascists, despots and mass murders
  • Assert that a person, party, or policy must be stopped at all costs

These words will eventually have their effect.  At some point, someone, will listen and will be motivated to act.

If not in Tuscon, somewhere else.

And when they do, know that you did your part to help.
December 30, 2010 No comments

Assessments, Predictions and Resolutions – Happy New Year!

December is the month to look back, pretend to see forward, and resolve that the things we’ve failed miserably to accomplish in the past will somehow — with a mix of grit, will, and magic — finally happen.

It is the time we assess, predict, and resolve.

First, there are the assessments.  For some reason they follow the decimal system.  We come up with endless ‘top ten’, top twenty’, and ‘top one hundred lists.’   Of the ‘top ten’ claims and lists I’ve seen, the most audacious is that of Time.com.  They claim to have the ‘top ten of everything in 2010.’  According to Time.com ‘everything’ conveniently falls into less than 50 categories.

Amazing.

So here’s an interesting way to spend (waste?) an hour of your time.  Google “top ten for 2010”.  You probably won’t have time to go through the 8+ billion entries.  But along the way you’ll find the top ten buzzwords of 2010.  Can you say ‘vuvuzela?’  There is  everything from a list of the top comedy movies to a list of the top ten depression blogs.  I love Google!

Then there are the predictions.

I find the urge to predict the future peculiarly interesting.  We know ‘next year’ predictions rarely come true.   There’s always something we didn’t see.  Some event no one could predict. Unconvinced?  Read J. Conboy’s piece on the ‘worst predictions for 2010.’  The Google Wave that never came ashore.  The netbook sales that never happened.  The jobs that never appeared.

We know (at least I do) that when we say this stuff it amounts to a wild-assed guess.  So we package our predictions instead as ‘bold’.  Bold means it is a real crap shoot.

When we come to grips that we are much better at taking stock of what was than predicting what will be, we turn to the ‘resolution.’  Specifically, the New Year’s Resolution.

There are many definitions of resolution.  You can look it up (or click here).  But the New Year’s Resolution usually follows this one:  “the act of resolving or determining upon an action or course of action, method, procedure.”

The New Year’s Resolution is typically personal.  We resolve to do this, to achieve that, to become something (or someone) else.  It is as if we’ve admitted that we can’t predict the future and have little control over what is ‘out there’ …  so at least we’ll make a stab at regaining some portion of self, some piece of dignity, some glimmer of a more hopeful lifestyle.

So we resolve.  And most of us fail.

Actually, those who keep statistics on such stuff say that only 46% succeed past six months (I would have guessed a higher failure rate).  And those who study this also claim that regardless of whether you keep a resolution or not, simply the exercise of trying makes a difference.

So we try again.  Knowing that next year there’s a very good chance we’ll be back wrestling with the same old issue, striving for the same elusive goal.  But that’s ok.

So here’s to 2011.  And to never giving up on making resolutions even when we know the risk of failure is high.

Happy New Year.
November 28, 2010 2 Comments

Brain 1 – History (and Thanksgiving) 0

I’ve been plowing through a stack of books about the brain … how we process information, store it, understand it, and incorporate that information into our lives.  There’s no shortage of them.  The brain and its vagaries are hot topics, especially if you are in the behavioral marketing or communications sciences (that would be me).  I just finished a great read by Robert Burton.  It was the title that got me:

“On Being Certain:  Believing your are right even when you’re not”

Of course he wasn’t talking about you and me.  To steal the tag line from the late Senator Long, he was talking about “the person behind the tree”.  You and I … well, we’re sure we’re right.  Right?

Wrong.

Fact is, what we THINK happened in the past likely did not … at least not in the way we think.  We didn’t party as much (or as little) as we think we did in high school and college.   We weren’t as cool (or dopey) as we thought we were in our twenties.  And that summer road trip wasn’t as fun and bizarre (or mind stultingly boring) as we imagined.

Indeed … the road trip may not have even happened!

Fact is, after you finish reading Burton’s book you begin to rethink everything about what you think you know.  Because according to him a good chunk of it is something we made up along the way.

Burton explores the ‘hidden layer’ of the brain that enables us to – among other things – reinterpret history.  It is this subconscious layer that makes us certain about things that either allows us be certain about things that are either (a) dead wrong; or (b) didn’t happen.

He gives the example of Ulric Neisser‘s famous Challenger explosion study.  Ulric, a professor and psychologist, the day after the Challenger study asked his students to write down the details of that day.  Two and a-half years later he asked them again and guess what.  In a mere 30 months less than 10 percent told the same story.  A quarter of the participants told a ‘strikingly different’ story.  Most interesting was this – when shown their own original account many clung to the ‘new version’ of history.  As told by Burton:

“Many expressed a high level of confidence that their false recollections were correct, despite being confronted with their own handwritten journals.  The most unnerving was one student’s comment, ‘That’s my handwriting, but that’s not what happened.'”

I’m imagining it is why all those politicians – both left and right – say stuff about themselves that isn’t true.  Maybe it is why Rush Limbaugh and Glenn Beck have – as noted recently in the New York Times – created their own myth about the origins of Thanksgiving and the demise of American socialism and rise of American capitalism.

Doesn’t have much to do with truth.  But for them it has become their reality.  The past is metastasized, digested and recast.  And viola!  Out pops a new reality.

This is a sad reality for people like me that are in the communications business.  Every day someone can wake up and decide that they are going to change history.  Their ‘hidden layer’ is going to process the next wave of information and decide that you’re no longer cool.

Shoot, they may even decide that you are downright evil (e.g. you may have THOUGHT that those Pilgrims were nice folks yearning for religious freedom in funny hats but in reality they were communist, collectivist, fascist zealots that were only saved when unshackled from their socialist roots and given a heavy dose of capitalism and an across-the-board tax cut.)

Seems we have to work hard just to keep history the same.

Doesn’t leave much time to make for a better future.

Fact is, what we THINK happened in the past likely did not … at least not in the way we think.  We didn’t party as much (or as little) as we think we did in high school and college.   We weren’t as cool (or dopey) as we thought we were in our twenties.  And that road trip wasn’t as fun and bizarre (or mind stultingly boring) as we imagined.

Indeed … the road trip may not have even happened!
November 9, 2010 No comments

Past, Present and Future – What is most relevant to you?

So here’s a question for you.  What time zone do you live in.  Which is most relevant to you?

I’ll outline three.  And you have to pick one.  That’s right.  Only one.  The one that is most relevant for you.

Note:  there is NO right or wrong answer.  Just an answer.

Here are your choices.

Traditionalists – History is important – personal, familial, cultural.  What has gone before should not be forgotten.  Traditions matter.  They are there for a reason.  Anchors.  Guideposts.  They hold both family and society together.  They are precious gifts from one generation to the next.  By reflecting on and understanding the past we can best adapt and enjoy what’s ahead.

Existentialists – What is most important is today; what is happening now.  Carpe diem.  Seize the day.  By focusing on the moment we give energy and meaning to every breath and every experience.  It is not that yesterday or tomorrow do not matter.  They do.  But we create yesterdays and tomorrows by living every day – right now – to its fullest.

Utopians – We live today in hope for tomorrow.  Things have and will get better.  And that is because people have great visions and take great risks.  We have an indefatigable confidence in what tomorrow can be.  We have the dream and the discipline to cross the next frontier and make the next advancement.  We want and are building what is next.

So there it is.  Which time zone floats your boat?  Which makes you most comfortable.  Where (rather, when) do you spend most of your time?  Are you the Traditionalist who lives in the past, the Existentialist who  lives in the present, or the Utopian who lives in the future?

Could it be that brands also live in a particular time zone?  Some relate to us by tradition.  Others by experience.  Others through hope.

There is no right or wrong choice.

Just a way of anchoring that helps us relate to each other and the things around us.
November 4, 2010 No comments

Death of a Brand

R.I.P. Pontiac.  It has gone the way of the mullet.  That was part of the problem.  Think of one and you eerily begin to think of the other.

The venerable brand that brought us the GTO, the TransAm, and many iconic V-8 muscle cars is quietly being put to rest.

What happened?  Seems to me that the Pontiac was the case of the non-adaptive brand.  Think Studebaker.  Edsel.  Saturn (one of which I still own!).

pontiac logoAdaptive brands change, morph, reconfigure and adjust to the times.  They broaden their aperture and constantly develop new points of relevance.

A good — should I say ‘classic? — example is Coca-Cola.  A Coke bottle would feel just at home in a Frank deCapra movie as it would Mad Men or Jersey Shore.  It has a palette of personalities, images, and experiences that is so vast it fits in every context, every emotion, every age.  As one of its many taglines put it, “Coke is Life!”

Then there are the brands that adapt in a more sudden even violent manner.  Here are three I remember from my youth.  (BTW, my youth was a very long time ago.)

Mountain Dew.  Back then, Mountain Dew was the hillbilly 7-Up.  It was tank tops, cut off jeans and a tire swing into an Arkansas mill pond on a hot summer day.  It was syrupy with a funny yellow color.  Most of all, it was cheap.

Old Spice. That was my father’s brand.  Ironically (or iconically!) my Dad was a sailor, a Chief Petty Officer, WWII veteran and Pearl Harbor survivor.  He was a mans man.  He went to the barber shop monthly, shunned shaving creme (hot soapy water worked just fine) and was suspicious of cologne (Old Spice was an after shave).

Cadillac.  Our German-Italian neighbor in New Orleans, Mr. Doescher, drove a Cadillac.  Mr. Doescher was a devout Catholic.  He was also the head of a longshoreman’s union with shadowy wealth that combined with strong middle-class, blue collar values.  You could find him every Saturday in his t-shirt and boxers watering his lawn with a garden hose.

That was then.  Now is now.  Today all three of these brands are edgy, hip, young and very, very current.  They are X-games, retro-cool, hip-hop and — in the case of Cadillac — a dash of classic rock and roll.

For Pontiac, something got lost in the transition from the Grand Prix to the Vibe.

It stayed Smokey and the Bandit in a world of Glee and Dexter.

Rest In Peace.